New Project Brief

Let's build copy that converts.

Fill this out once. We use it to write your sales page or VSSL script in 48 hours. Be specific. The more detail you give, the sharper the copy.

Your Business Your Offer Your Audience Deliverable

Your Business

Basic info so we can frame the copy correctly from the start.

Your Full Name *

Please enter your name.

Company Name *

Please enter your company name.

Email Address *

Please enter a valid email.

Industry *

Please select your industry.

Website (if you have one)

Current Monthly Revenue *

Pre-revenue

Still launching

Under $10K/mo

$10K - $50K/mo

$50K+/mo

Please select your revenue range.

Step 1 of 4

Your Offer

Describe what you sell like you're explaining it to a smart friend over coffee.

What exactly are you selling? *

Be specific. Include what's included, how it's delivered, and the timeline.

Please describe your offer.

Price Point *

Please enter your price.

What is the single biggest result your client gets? *

One sentence. The most compelling transformation. Specific numbers if you have them.

Please describe the main result.

Your best proof (results, testimonials, case studies) *

Real numbers beat vague claims every time. Give us what you have.

Please share at least one proof point.

Who is your biggest competitor? (name or URL)

What makes you different from that competitor?

Step 2 of 4

Your Audience

Good copy sounds like the reader's own thoughts. Help us get inside their head.

Describe your ideal client in detail *

Age, income, job, lifestyle, mindset. The more specific the better.

Please describe your ideal client.

What is their biggest pain right now? *

What keeps them up at night? What are they embarrassed about? What have they already tried?

Please describe their pain.

What do they desperately want? *

Please describe their desire.

Any actual quotes from clients? (reviews, DMs, emails)

Paste real words your customers have said. This is gold for copy.

Step 3 of 4

What Do You Need?

Tell us exactly what you want delivered and how you want it to feel.

What are you ordering? *

Sales Page

2,500 words. PAS framework. $1,500.

VSSL Script

8-12 min video script. $2,000.

Full Funnel

Sales page + VSSL + 3 emails. $3,500.

Monthly Retainer

Ongoing copy support. $2,000/mo.

Please select what you need.

Tone of voice *

Direct and confident Conversational and friendly Authoritative and expert Urgent and problem-focused

Please select at least one tone.

Anything else we need to know?

What is the single action you want readers to take? *

Please enter your desired call to action.

Step 4 of 4

✓

Brief received.

We'll review your intake and follow up within 24 hours. First draft delivered in 48 hours from kickoff.

Copy your Claude prompt